![]() Once you have a baseline of how much foot traffic your retail store sees on any given day, here are some ways to increase that traffic and make the most of the holiday shopping season… 1. You’ll be able to predict foot traffic and be able to update your schedule accordingly, making sure you’re not over or understaffed. Improve your staffing plans with data from a scheduling tool like When I Work.You might be able to save money on payroll if you notice you have no foot traffic at opening or closing, and move your operating hours accordingly. Improve business operations with more data. ![]() You can test out different features and measure the amount of foot traffic to see what’s most effective. Improve marketing by knowing which products and services to highlight.When you know how much foot traffic to expect, you can make sure your operations processes are on track to make the most of customer traffic. It all comes back to how many people are in your store, so tracking that information is the foundation of your business practices. ![]() From how much merchandise to keep stocked, to how many people you have on staff, and even how much and what type of marketing you want to do. Why does tracking and understanding foot traffic matter for your retail store?Įverything in your store revolves around foot traffic. You still have to offer a competitive product selection and have the customer service to support it. Just because you can get people into your store, doesn’t always mean they’ll buy something. “Usually” is the key term here, because that’s not always the case. It’s important to keep track of because more foot traffic usually translates into higher sales. What is foot traffic in retail?įoot traffic in retail is the term used to measure how many customers come into your store on any given day. So now is the time to make sure you’re doing everything you can to maximize the foot traffic in your store. You definitely don’t want to miss out on your cut of those sales, especially to online retailers. Retail stores average about 19% of their yearly sales in November and December alone. ‘Tis the season for increased customer demand.
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