![]() To create an account, head over to your Google Business Profile account and sign in to your bank’s existing Google account, or create a new one. If you see that your bank is already showing up in the local pack or Google Maps, you can claim the individual listing, but it’s much easier to manage and control the information when you claim and manage your listings with a Google My Business account. Set Up A Google Business Profile Manager Account For Your Bank There are many ways to optimize your Google Business Profile to increase your local rankings, but first, let’s talk about how to set up your profile. Why not reaffirm your presence as a local, community bank by taking advantage of all the free features available through Google Business Profile. Your bank is a crucial part of your local community. Customers and prospects see your branches on their way to work, they meet your team at community events, they have friends work for you. The biggest advantage of being a local bank is that you are in fact local. If you don’t show up at all, it can leave them second-guessing your business. Failing to claim, fill out, or even create a listing can leave customers frustrated and confused. It’s also one of the first places customers look for up-to-date information about your company. Your Google Business Profile is the first thing that comes up when someone searches for your business. Why Your Bank Needs Google Business Profile From the map pack, users can learn more about your business, visit your website, or get directions to their local branch. Showing up in the local pack can give you a huge advantage over the competitors. Here is how the information you provide shows up in a local pack: The local pack shows up right after Google Ads and before other organic search results. If your profile ranks as one of the top three search results, you will show up in the “local pack” (also known as a map pack). So, the more complete your Google Business Profile, the more likely you are to show up. A better profile means better Search Engine Optimization (SEO). The information you provide determines your eligibility to show up for local searches. Google Business Profile is a free tool that allows businesses the opportunity to manage how they are represented in Google Search and Google Maps. 60% of smartphone users contacted a business directly through the “click to call” option on search results.Īs a bank marketer, you should care if your bank or credit union is not showing up on local Google searches or Google Maps because chances are, your competitors are.About “4 in 5 consumers use search engines to find local information”.92% of online search traffic is conducted via Google.To understand the importance of Google Business Profile you must first understand why Google is important. Was your financial institution successful in gaining new mortgage loans? If you struggle with getting new business online, you may want to invest your time in Google Business Profile, formerly Google My Business (GMB). The record-low interest rates led to a surge in home sales and online mortgage applications. When pandemic shutdowns forced the closure of bank and credit union lobbies, online banking became the norm. The last two years were certainly an interesting time in the banking industry.
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